In today's world, it is no longer enough for dental practices to simply offer excellent professional work in order to find suitable employees on the labour market. Anyone who relies on the old pattern - traditional job adverts, a notice in the shop window or the hope of spontaneous unsolicited applications - soon realises that there is no response. Competition for qualified staff is particularly fierce in the dental sector, as there are simply too few specialists for too many vacancies. This makes it all the more important to explore new avenues - and one of the most important is your own website. However, potential is often wasted here because the website is primarily intended as a source of information for patients. Yet it is one of the most powerful tools for attracting new employees - if you use it correctly. And above all, this means prioritising the team, the heart of every successful practice.
What applicants are really interested in - and what they want to see on your website
However, the reality is often different. Many practice websites consist of standardised text modules, factual information on services and an "About us" section, which often contains little more than a group photo and a short CV of the owner. This may be sufficient for new patients - but not for applicants. After all, anyone considering a career change wants to know more than just the name of the dentist treating them or the range of services they offer. Applicants want to get an impression of what everyday life in the practice is like. They are looking for a team that they can identify with. They want to know whether the tone is friendly, how people work together and whether further development is possible. And all of this is not only decided during the interview - but often during the first visit to the website.
An authentic team spirit is the strongest argument in favour of an application
Authenticity is particularly important here. Photos that show real togetherness, not posed shots. Texts that introduce people, not just positions. Videos that convey atmosphere. And content that shows the team for what it is: the central factor for a functioning, lively and successful practice. It's not about creating a glossy image that has little to do with reality. It's about showing honestly, humanely and professionally what applicants can expect from you. This form of presentation requires sensitivity, experience and a deep understanding of what appeals to people - and that is precisely why you should leave the realisation to professionals.
Why dentist marketing shouldn't be done by "just anyone"
Many practice owners underestimate how much strategic and emotional work is behind successful online recruiting. A well-designed careers page is not a product of chance and certainly not a sideshow. It is the central element of modern practice marketing - and often decides whether someone applies at all. Content must be developed in a targeted manner, the right messages conveyed and the team optimally positioned. This also includes clear language aimed at the target group, SEO-optimised structure for visibility on Google and a harmonious design that builds trust and is inviting. If you want to manage all of this yourself, you are quickly faced with a task that is not only time-consuming but also demanding in terms of content.
11 years of experience, one goal: attracting the right people to your practice
This is precisely why it makes sense to get professional support - from people who not only know marketing, but also really understand the dental market. We have specialised in practice marketing for dentists for over eleven years and know what is important when it comes to recruiting staff effectively and in a targeted manner via the website. Our advantage lies not only in our marketing expertise, but above all in the fact that we speak the language of the industry. We know the challenges of day-to-day practice, how the market has developed and what applicants really expect today. We do not rely on empty promises or interchangeable standard solutions - but on well thought-out concepts that meet every practice where it stands and help it to present itself authentically.
It's not just about design and texts. It's about positioning, identity and visibility. We specifically focus on the team, because this is precisely where the emotional connection lies that appeals to applicants. A team that presents itself - openly, warmly, professionally - is the best reason for an application. And because trust is a decisive factor, we pay attention to communication that is clear and likeable without appearing artificial. Nothing is more off-putting than a careers page that is full of marketing speak and doesn't show any real people. Our job is to present your practice as it is - but in the best possible way.
We see time and again how practices are surprised by the impact a well thought-out careers page can have. Suddenly applications come in from people who fit perfectly into the team. They feel addressed because they have sensed a feeling of belonging on the website. They know what they are getting into - and therefore don't quit after a few months. A strong website pre-filters, it appeals specifically, it builds a bridge between what your practice is and those who want to be part of it. And it is precisely this bridge that is essential today in order to attract long-term employees who will stay, get involved and develop the practice together with you.
Dental practices that only rely on tried and tested methods are falling behind. The labour market has changed - and with it the requirements for successful recruiting. A modern website with a real team focus is no longer a luxury, but a necessity. It's not about showmanship or superficiality, but about substance, emotion and strategic communication. Those who understand this will make their practice fit for the future - and position themselves clearly and visibly in a market that is not getting any easier. That's why it's more important than ever not to leave this process to chance - but to have experienced partners at your side who know how to not only win over patients, but also attract the best employees.