Google My Business (GMB) is one of the most important platforms for dentists to to be found locally. Anyone searching for a dentist online often comes across the Google Maps entries and the so-called "Local Pack" first - a prominent placement directly above the organic search results. A well-maintained GMB page can therefore make the difference between a full or empty appointment list.
A complete and professional Google My Business entry not only ensures better visibility, but also increases the Trust of potential patients. Practices with an optimised profile and numerous positive reviews have a significantly higher chance of being chosen by new patients.
The most important elements of a successful Google My Business profile
A well-maintained GMB entry consists of several components that should be updated regularly:
1. practical information: The basis of every profile is correct and complete information. This includes the practice name, address, telephone number and opening hours. It is important that this data is included in all online directories. standardised are.
2. high quality images: People want to know what to expect. Authentic photos of the practice rooms, the team and perhaps even short videos of everyday practice life can convince potential patients.
3. patient reviews: Reviews play a decisive role. The more positive reviews a practice has, the more likely it is to be perceived as trustworthy. It is advisable to actively ask patients for a review and to respond to feedback - whether positive or negative - in a professional manner.
4. contributions & updates: Regular posts about new treatments, special offers or general dental health tips keep the profile up to date and improve interaction with potential patients.
5. questions & answers: Patients often have similar questions. In the GMB "Questions & Answers" section, practices can proactively clarify common concerns, for example about types of treatment, payment options or appointments.
Why is an optimised GMB entry so important?
A well-maintained Google My Business entry not only improves the Visibility in practice in the local search results, but also ensures a higher Click rate and more direct Appointment bookings. If you appear high up in search queries such as "dentist in [city]" or "dental cleaning near me", you automatically have an advantage over the competition.
GMB also offers detailed Statisticswhich dentists can use to analyse how many people view their profile, which actions are carried out and which search terms are used to draw patients' attention to the practice.
Common mistakes that should be avoided
Although many dentists create a GMB profile, they do not maintain it regularly. An outdated entry with incorrect opening hours or missing information can deter potential patients. The same applies to Unanswered negative reviews unprofessional and can damage the reputation of the practice.
Another common mistake is a poor Keyword optimisation. If you specifically include terms such as "dental practice in [city]", "prophylaxis and teeth cleaning" or "anxiety patient dentist" in the description, you increase your chances of ranking for these search terms.
Conclusion
Google My Business is for dentists a Free but extremely effective marketing toolwhich, when used correctly More visibility, more trust and ultimately more appointment bookings brings. Regular maintenance, authentic content and an active dialogue with patients make the difference between an inconspicuous online presence and a practice that is constantly gaining new patients via Google.