In today's digital world Online reviews a decisive role in the Patient acquisition and the reputation of a dental practice. Many potential patients rely on the experiences of others before deciding on a dentist. Platforms such as Google, Jameda, Yelp or Facebook are the first port of call for patients looking for a trustworthy practice.
Why are online reviews so important for dentists?
- Building trust: Positive reviews strengthen the trust of new patients as they reflect real experiences.
- Better Google rankings: Google takes the number and quality of reviews into account when ranking search results.
- More patient enquiries: Practices with good ratings demonstrably receive more appointment requests.
- Differentiation from the competition: In highly competitive regions, many positive reviews can make all the difference.
How dentists can get more positive reviews
Not every patient leaves a review of their own accord - even if they were satisfied. Dentists should therefore actively encourage this:
- Ask for an evaluation in person
- After a successful treatment, politely point out that an online evaluation would be very helpful for the practice.
- Directly address patients who give positive feedback in the practice.
- Use digital appointment reminders
- After the appointment, send a friendly e-mail or text message with a link to the evaluation platform.
- Set up a QR code in the practice that takes patients directly to the review page.
- Integrate social media & website
- Regularly share satisfied patient reviews on your own website or social media channels.
- Integrate a button directly to the Google review page on the website.
Dealing with negative reviews
Even the best dental practice will occasionally receive a negative review. The decisive factor is how it is handled:
- Remain professional and objective: Take criticism seriously and respond politely.
- offer solutions: If a complaint is justified, offer the patient a solution or a clarifying discussion.
- Do not buy fake reviews: This can damage trust in the long term and be penalised by platforms.
Conclusion
Online reviews are an important tool for dentists Key success factorto Win new patients and build trust in the long term. An active review strategy - combined with a professional approach to criticism - can make the difference between an average dental practice and a highly regarded one. Those who take care of their online image will be rewarded with a better reputation and more patient enquiries.