Why private patients are interesting for your practice
Private patients not only bring financial benefits, but also allow you to focus more on the quality of your work. While patients with statutory health insurance often expect standardised treatments that are prescribed by the statutory health insurance companies, privately insured patients appreciate individual solutions and are willing to pay for extras such as aesthetic dentistry or innovative technologies. This gives you as a dentist the opportunity to make full use of your expertise and stand out from the crowd. But this is precisely where the challenge lies: how do you make it clear that your practice offers exactly what this discerning target group is looking for? It's not enough to simply provide high-quality work - you also need to communicate it.
Creating a targeted first impression
The first contact a potential private patient has with your practice is crucial. Today, this often happens online, via your website or social media channels. A modern, appealing website that radiates professionalism and expertise is therefore essential. Imagine a private patient looking for a dentist for a complex implant treatment - will they choose a practice with an outdated or confusing online presence? Hardly. Instead, they will choose someone who inspires confidence at first glance. This includes high-quality photos of the practice team and the premises, clear information about your specialisations and perhaps even patient reviews that underline your work. These are all building blocks that position your practice as a premium provider.
Service that makes the difference
In addition to a strong external image, what patients experience on site also counts, of course. Private patients often have higher expectations of the service - and rightly so. A friendly practice team, short waiting times and a pleasant atmosphere are not nice-to-haves here, but a must. Think about how you can stand out: Perhaps offer a cup of coffee in a stylish waiting room? Or a particularly detailed consultation that shows that you take time for your patients? Details like these are memorable and make your practice more attractive to privately insured patients. It's about creating an experience that goes beyond the treatment itself and encourages your patients to recommend you to others.
The power of the right communication
Even the best practice will not automatically be found by private patients if nobody knows about it. This is where targeted marketing comes into play. It's not about advertising loudly or attracting attention with bold promises - that would tend to have a deterrent effect on this target group. Instead, you need a subtle but effective strategy that emphasises your strengths and appeals to exactly the right people. This could be a well-thought-out Google Ads campaign that targets specific keywords such as "dental implants private practice" or a professional newsletter that informs your existing patients about new offers. It is important that every measure is well thought out and fits in with your image. After all, nothing is worse than creating the wrong impression with half-hearted marketing campaigns.
Why professionals should set the tone
Marketing for dentists is a speciality in its own right - and that's exactly why it pays to rely on experts. We have over ten years of experience in dentist marketing and know what is important when it comes to making practices attractive to private patients. This advantage lies not only in our expertise, but also in the fact that we understand the specifics of the industry: from the legal framework to the needs of the target group to the latest trends in digital marketing. While you concentrate on your patients, we make sure that your practice is visible exactly where private patients are looking. This not only saves you time, but also ensures that every measure you invest has a real impact. A self-made flyer or a quickly uploaded advert may seem cheaper at first glance, but professionalism pays off in the long term.
A smooth transition without risk
Of course, focussing on private patients does not mean that you should throw your statutory health insurance patients out the door overnight. An abrupt change would be neither practical nor sensible. Rather, it is a gradual process in which you reorganise your practice step by step. With the right strategy, you can retain your existing patient base while attracting new, affluent patients. This requires tact and a clear vision - both of which are easier to realise with an experienced partner at your side. This way, the transition remains harmonious and your practice develops organically in the desired direction.
Conclusion: Invest in your future
A practice that specialises in private patients is more than just a dream - it can become a reality if you take the right steps. From a convincing online presence and excellent service to a customised marketing strategy, there are many adjustments you can make. But as important as all these measures are, they can also become complex. So why not rely on someone who has specialised in paving the way for dentists for a decade? With the right support, your practice will not only become more attractive to private patients, but also a place where you can enjoy and succeed in your work.